Piano Course I —— Xiaoyezi Piano learning

I've explored three distinct piano course design concepts. This is the last version I designed—a gamified, level-based curriculum tailored specifically for children.(Although many adults enjoy it, children are our main target audience due to our business model design.) Ultimately, this design approach successfully converted thousands of users into paid subscribers, each at approximately $200. We adopted a playful, romantic visual language to resonate emotionally with young learners.

Key innovations:

Rhythm-Training Interaction: Inspired by musical gaming experiences, I designed an interactive drum-tapping exercise to help users intuitively grasp rhythmic patterns. This feature consistently received enthusiastic user feedback in subsequent research sessions.

Synchronized Video and Sheet Music: Instead of relying on traditional video tutorials, I integrated demonstration videos directly synced with dynamic sheet music. This synchronization significantly enhanced users' understanding of interactions and accelerated their learning of piano skills within the app.